![]() This enables them to directly reach the public attending the event and indirectly, a much larger audience.Press releases. ![]() In order to attract public attention and keep it engaged with a particular organisation or an individual, PR specialists take an advantage of every public event and the opportunity to speak publicly. Some of the most common ones include.Attendance at public events. And the same happens with the target audience if the established relationship is not maintained.Ĭommon PR Tools and TechniquesIn order to build a relationship with the target audience and maintain it on a high level, PR specialists use a variety of tools and techniques. When two people lose contact, they pretty much disappear from each other lives no matter how close they used to be. The process works similar to the interpersonal relationships. But when the relationship with the target group is finally established, it needs to be maintained in order to keep it on a high level. Without an effective PR, it is very difficult to reach the attention of the target audience and much less to influence their opinion and decisions. ![]() PR Tools and TechniquesCreation and maintenance of a good public reputation is a complex and ongoing process.
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